Testimonials
I have worked closely with both Elkana and Jishnu when I was Managing Director at J&J Consumer
India. Both of them had a solid grasp of the business, focused on building a deep understanding of
the consumer and master-minded some innovative and memorable campaigns that changed the
long-term trajectory of the business. I am happy to know that they are now pursuing independent
consulting projects and would strongly endorse them to prospective clients. I feel certain that they
will recreate the magic of their J&J days.
Narendra Ambwani,
ex-MD, Johnson & Johnson Limited, India
I have known Elkana for more than 25 years, having first met him when he was a young Product
Executive at Parle Products. Elkana has always been highly strategic, insightful and down to earth.
He is a strong believer in the use of consumer research in business decision making and has
championed this data-based approach in all his assignments. I have a lot of respect for his
professional skills and also find him easy to work with. His clients would definitely benefit from his
vast experience.
Sarang Panchal
Managing Director MRSS India
We at Vicco Labs have been working with Jishnu & Elkana since the last two and a half years. They have been guiding us on a broad range of areas including consumer understanding, brand strategy, communications development, new products and sales & distribution expansion. Both of them have contributed several ideas to grow the business, helped to sharpen our Marketing strategies, improve our processes and connected strongly with both internal stakeholders and agency partners. Jishnu and Elkana are passionate about our brands and they have built a strong partnership with us, making them a valuable source of ideas and we enjoy working with them. They have made themselves available to us irrespective of time and holiday boundaries, demonstrating their commitment to our business which we greatly appreciate.
Devesh Pendharkar
Director, Vicco Laboratories
I had the opportunity to work with Jishnu and Elkie for our insights learning intervention for our global marketing team. Jishnu and Elkie bring with them deep marketing and coaching expertise, multiple industry experience and creativity in designing and executing marketing training programs. Their program was received very well by participants across different countries. We also saw a significant improvement in the quality of the insights process after their intervention. We continue to partner with them in our journey towards marketing excellence.
Saroj Mishra
Head of Center for Excellence for Marketing & Consumerization, Dr Reddy’s Laboratories
It’s been a pleasure to work with and for Jishnu in the past.
He has been a great professional and I was always impressed by his approach to some of our difficult situations, when he always put people first. His ability to foresee teams’ needs has led to a best performance of his teams.
Jishnu had a great perspective on our consumers’ needs and I’ve been impressed by the unique perspective he brings to every brand/ consumer problem.
I can never forget that he always told me “your job is to make yourself redundant “ that has taught me a great way to manage people.
Manish Anandani
Managing Director, Johnson & Johnson Consumer Health, Philippines
Elkana and Jishnu were both top performers on my team at J&J when I was VP Marketing there.
Their strong strategic thinking, data-based approach, consumer understanding and overall business
orientation led to many successful marketing campaigns and initiatives that drove accelerated
growth. I’m sure any client would be lucky to have them on the team.
Shripad Nadkarni
Founder Maverix Platforms & Angel Investor
Testimonials
I have worked closely with both Elkana and Jishnu when I was Managing Director at J&J Consumer
India. Both of them had a solid grasp of the business, focused on building a deep understanding of
the consumer and master-minded some innovative and memorable campaigns that changed the
long-term trajectory of the business. I am happy to know that they are now pursuing independent
consulting projects and would strongly endorse them to prospective clients. I feel certain that they
will recreate the magic of their J&J days.
Narendra Ambwani,
ex-MD, Johnson & Johnson Limited, India
I have known Elkana for more than 25 years, having first met him when he was a young Product
Executive at Parle Products. Elkana has always been highly strategic, insightful and down to earth.
He is a strong believer in the use of consumer research in business decision making and has
championed this data-based approach in all his assignments. I have a lot of respect for his
professional skills and also find him easy to work with. His clients would definitely benefit from his
vast experience.
Sarang Panchal
Managing Director MRSS India
We at Vicco Labs have been working with Jishnu & Elkana since the last two and a half years. They have been guiding us on a broad range of areas including consumer understanding, brand strategy, communications development, new products and sales & distribution expansion. Both of them have contributed several ideas to grow the business, helped to sharpen our Marketing strategies, improve our processes and connected strongly with both internal stakeholders and agency partners. Jishnu and Elkana are passionate about our brands and they have built a strong partnership with us, making them a valuable source of ideas and we enjoy working with them. They have made themselves available to us irrespective of time and holiday boundaries, demonstrating their commitment to our business which we greatly appreciate.
Devesh Pendharkar
Director, Vicco Laboratories
I had the opportunity to work with Jishnu and Elkie for our insights learning intervention for our global marketing team. Jishnu and Elkie bring with them deep marketing and coaching expertise, multiple industry experience and creativity in designing and executing marketing training programs. Their program was received very well by participants across different countries. We also saw a significant improvement in the quality of the insights process after their intervention. We continue to partner with them in our journey towards marketing excellence.
Saroj Mishra
Head of Center for Excellence for Marketing & Consumerization, Dr Reddy’s Laboratories
Elkana and Jishnu were both top performers on my team at J&J when I was VP Marketing there.
Their strong strategic thinking, data-based approach, consumer understanding and overall business
orientation led to many successful marketing campaigns and initiatives that drove accelerated
growth. I’m sure any client would be lucky to have them on the team.
Shripad Nadkarni
Founder Maverix Platforms & Angel Investor
It’s been a pleasure to work with and for Jishnu in the past.
He has been a great professional and I was always impressed by his approach to some of our difficult situations, when he always put people first. His ability to foresee teams’ needs has led to a best performance of his teams.
Jishnu had a great perspective on our consumers’ needs and I’ve been impressed by the unique perspective he brings to every brand/ consumer problem.
I can never forget that he always told me “your job is to make yourself redundant “ that has taught me a great way to manage people.
Manish Anandani
Managing Director, Johnson & Johnson Consumer Health, Philippines
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