Elkana Ezekiel
28 years in FMCG Marketing, Sales and General Management. Experience across multiple product categories like food, OTC, baby toiletries, feminine hygiene. Deep understanding of the Indian market and consumer. Exposure to the Asia-Pacific region’s largest markets like China, ASEAN and Japan. Currently Adjunct Professor – IMT Ghaziabad
Some Professional Success Stories
Category conversion brand & business strategy targeting non-users; accelerated growth & regained profitable market leadership
Identified opportunities to increase household penetration while strengthening brand equity through advertising & Health Care Professional programs
Pack strategy designed to expand both household penetration & consumption targeting distinct audiences
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