Drive Business Growth
Step 1 - Identify growth opportunities
- Category, consumer segment
- Competition analysis
- Spotting need gaps
Step 2 - Business potential assessment
- Size of the prize
- Marketing budgets
- P&L
Step 3 - Building entry strategies
- Product portfolio
- Go to market plan
- Branding, pricing
- Promotional strategies
Step 4 - Performance review
- Work with business teams to review execution & results
- Refine operating strategies & plans