As my consulting partner and colleague @Jishnu Changkakoti and I spent more than 25 years each in the FMCG industry we have become compulsive viewers of advertising and enjoy putting ourselves in the client’s mind, grappling with the challenges and the issues. Which is why the new Air India in-flight safety video attracted our attention. …
Prepare to be surprised! In the nook of the country where I grew up, the epitome of a government office was the Accountant General’s office. Known for being the first building to have a lift in our town, it was more famous for employees never being on their seats. No, it was not MBWA (look …
During our lifetime managing brands, we always found advertising development to be exciting and stimulating. That’s why we get pumped up when we see great new campaigns, much like kids in a toy shop. The recent ad for Brooke Bond tea caught our attention and we couldn’t resist the temptation of sharing our thoughts on …
Having spent more than two and a half decades in the corporate sector and the last seven in academia, I’m conscious of a dilemma which executives and professors face. The dilemma being “Where should I focus my limited resources for the best possible outcome? Do I fix the losers or fuel the winners?” Now some …
Due to what? OK, hang on. We will get to the Weber Fechner Effect in a bit. But before that, a few words on the long relationship that I’ve had with what was one of my favourite brands – Starbucks. Somewhat reminiscent of Harry & Sally’s relationship in that movie, my relationship with Starbucks was …
It’s not me, it’s you! Or why Starbucks and I broke up due to the Weber Fechner Effect Read More »
Since we have spent most of our adult lives in the corporate sector working on some of the best known and equally lesser known FMCG brands, we tend to notice new launches and advertising campaigns rather keenly. One such recent initiative that came to our attention is the launch of the new Lux Essence of …
After spending our entire careers working on advertising and marketing campaigns across multiple product categories, we get triggered when we see exciting work. One part of our reaction is as everyday consumers and another voice we hear comes from the Brand Manager inside us. The new Colgate Strong Teeth toothpaste ad that has just gone …