Build Strong Brands

Step 1 - Vision

  • Co-created with the team
  • Reflecting the aspirations and current state of the brand
  • Smart goals

Step 2 - Situation Assessment

  • Rigorous analysis of key brand health data
  • Disciplined approach to asking the right questions
  • Fact based

Step 3 - Defining a winning brand positioning

  • Creating differentiated & competitive positioning using time tested frameworks
  • Structured consumer testing

Step 4 - Communicating the proposition

  • Work with creative & media agencies to develop compelling communication programs
  • Distinctive, memorable, on strategy

Step 5 - Fine tuning the approach

  • Message and delivery
  • Setting up a systematic review of results with root cause analysis
  • Working closely with Sales, R&D, Creative / Digital / Media agencies to sharpen the strategy & tactics
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