Blogs
It’s not me, it’s you! Or why Starbucks and I broke up due to the Weber Fechner Effect
Due to what? OK, hang on. We will get to the Weber Fechner Effect in a bit. But before that,...
Read More
NEW LUX HIMALAYAN RANGE TV AD
https://www.youtube.com/watch?v=39Gdsr8Ib74 Since we have spent most of our adult lives in the corporate sector working on some of the best...
Read More
NEW COLGATE TOOTHPASTE TV Ad
https://youtu.be/4czY1zbnY98 After spending our entire careers working on advertising and marketing campaigns across multiple product categories, we get triggered when...
Read More
Networking your way to a new job
This is that time of the year when freshly minted MBAs are emerging from Business Schools all over the country....
Read More
Sales OR Marketing? Both, actually
Most MBA students dream of exciting jobs formulating strategy for some of the world’s leading brands. There are endless stories...
Read More
Are you two-timing?
Two timing in personal relationships was probably expected by our Lord in Heaven which is why one of the Ten...
Read More