Blogs
Air India Wins with new In-Flight video
https://youtu.be/al51WZcN2_U?si=U94bj9ekVD3Q8QXg As my consulting partner and colleague @Jishnu Changkakoti and I spent more than 25 years each in the FMCG...
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Innovative marketing by the government?
Prepare to be surprised! In the nook of the country where I grew up, the epitome of a government office...
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BROOKE BOND TEA: SOCIAL NETWORK TV AD
https://youtu.be/UPv5XPTL0uU During our lifetime managing brands, we always found advertising development to be exciting and stimulating. That’s why we get...
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Got MBA. Now What?
Over the last few months, Business Schools across the country have been concluding their Placement Season. Graduating MBAs are busy...
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Punctuality: What being late says about you
Timing is everything in life or so the popular saying goes. It could mean anything – being in the right...
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SUMMER INTERNSHIP BLUES
This is that time of the year when first year MBA students are stepping into their Summer Internships. For many...
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BOREDOM AT WORK
Young executives often complain of boredom in the work place. Whether it is the repetitive nature of the job, the...
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I want to be in Strategy not Ops
A common refrain I hear from lots of new and budding executives is about the preference for Strategy related work...
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What’s with the jargon, Prof?
Some of my MBA students don’t entirely appreciate the value of the corporate world’s jargon and resist learning it. There...
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Marketing + Finance= AAA
What makes a Brand Management role exciting is the cross-functional interface, with its diversity and scope to learn different aspects...
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MBA: Got Admission. What Next?
It’s that time of the year when students around the country are getting admission letters from Business Schools. Amidst all...
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First Job and Miserable
Every MBA dreams of landing that terrific first job and launching a career about which books will be written and...
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P is for Placement
One question I love asking my new MBA students is what they want from the program. The first answers are...
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From MBA to General Management – The longest road is the shortest
A lot of MBA students show an interest in General Management and make that their career goal. Fact is though,...
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What companies want
“What women want” is a subject that has been debated at length since the beginning of time and I understand...
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DON’T RESIGN TODAY
In the early years of my career, I was in a bad job and struggled to get out of bed...
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Have MBA. Need MBWA.
There is something unusual about the relationship between improvements in communication technology and the quality of the actual communication taking...
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PPP=Pre Placement Panic
In the MBA world, this is the most critical and challenging time of the two-year programme. This is placement time....
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Padyatra: Lessons for MBA Students
A lot is being said and written about Rahul Gandhi’s Bharat Jodo Yatra. To be completely clear, the politics of...
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Where should we focus?
Having spent more than two and a half decades in the corporate sector and the last seven in academia, I’m...
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