Due to what? OK, hang on. We will get to the Weber Fechner Effect in a bit. But before that, a few words on the long relationship that I’ve had with what was one of my favourite brands – Starbucks. Somewhat reminiscent of Harry & Sally’s relationship in that movie, my relationship with Starbucks was …
It’s not me, it’s you! Or why Starbucks and I broke up due to the Weber Fechner Effect Read More »
Since we have spent most of our adult lives in the corporate sector working on some of the best known and equally lesser known FMCG brands, we tend to notice new launches and advertising campaigns rather keenly. One such recent initiative that came to our attention is the launch of the new Lux Essence of …
After spending our entire careers working on advertising and marketing campaigns across multiple product categories, we get triggered when we see exciting work. One part of our reaction is as everyday consumers and another voice we hear comes from the Brand Manager inside us. The new Colgate Strong Teeth toothpaste ad that has just gone …
This is that time of the year when freshly minted MBAs are emerging from Business Schools all over the country. In the next few months most will be starting their professional careers, many in their first job. An unlucky few will have missed the Placement bus and would now be scrambling to land a job, …
Most MBA students dream of exciting jobs formulating strategy for some of the world’s leading brands. There are endless stories about the great Marketing Generals who spotted a chink in their enemy’s armour and exponentially boosted market share with that killer ad campaign. We all dream of that flash of insight, the Eureka moment, without …
Two timing in personal relationships was probably expected by our Lord in Heaven which is why one of the Ten Commandments says “Thou shalt not covet thy neighbour’s wife”. I can’t say with certainty whether our Creator of the Universe had expected mankind and society to evolve into the current world of corporations, business professionals …